Situated in Central London (WC1), Oxford Street is one of Europe’s major shopping frontages. However, at many points along this prestigious thoroughfare, there exist buildings of poor quality and appearance. The buildings at 315-319 Oxford Street were a clear example of this – an unfortunate mix of styles, ages and alterations.
The client, Legal and General, planned to redevelop the area from 315-319 Oxford Street and 23-30 Dering Street to create 15,000 ft² of retail space at basement, ground and first floors and 10 luxury apartments on the upper floors of the six storey building.
Part of the façade on the Oxford Street frontage was retained to be incorporated into the new development.
The Central Line underground tunnels run immediately adjacent the site at a depth of around 8.5 m: at design stage CampbellReith carried out detailed negotiations with London Underground to obtain their approval to the development proposals.
The entrance to the apartments is on the Dering Street elevation and opens onto a wide catwalk reception foyer with marble flooring and limestone and polished plaster walls. Spacious lift lobbies are provided at each floor serving just two apartments each. The homes have high ceilings, Milan-style contemporary interior design and range up to 1,900 ft².